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4 Reasons Behind Failed PPC Ad Campaigns

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The grounds on which PPC ads fail may sound too common, and that’s why maximum marketers overlook these. Find out customary mistakes here – 1.     Lack of communication between marketing and sales guys There’s a common observation by many SEO companyin India – the marketing and sales team don’t communicate properly. That’s a problem with businesses of all sectors actually. And they don’t even realize that! For them, the sales cycle commonly looks like – Marketing team drives leads à Sales team tries to convert those leads Yes, that’s the course from drone view but there’s a lot of nitty-gritty in between, which needs attention to detail. The process behind a successful PPC campaign is more like peeling an onion. Multiple layers, and flaking them can make you cry. To convert the PPC leads, both the marketing and sales team must sit together to find answers of the following – ·        What’s the actual length of the sales cycle? ·        When should the marketing team
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Top Free Local Online Business Directories and classified sites for SEO

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Local businesses have a lot of online marketing opportunities. In the current scenario, most of the businesses start their journey online on search engines. This is where the role of the local search engine optimization comes into picture. At first you need to think about your customers that how do they find you? For example, let’s say you run an ice cream parlour. How will the locals in your area find you? Chances are they will search for you by using phrases like ‘ice cream parlour near me’ or ‘ice cream parlour in [your area]’. This is known as local search. Irrespective of what business you run, online marketing has to be an important part of your marketing campaign. In order to appear in the local searches you will have to start getting listed in business directories and classifieds. In this blog you will see some of the top business directories and classifieds to get listed. Regardless of what tools are you are using, you need to get listed on the following directories:- G
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Top reasons your company needs a social media expert

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In this digital age to have a successful business, you need to be on social media. Social media marketing is important for your business to be successful. When you hire a social media expert, you hire a specialized agency with multiple skills that has the capacity to take your business to the top. Here are top reasons why every business needs SMM experts. Sales\Leads The primary aim of any social media marketing strategy is to enhance your business. If you hire smo company in Kolkata , it will not only promote your business, but it will also increase the chances of attracting more customers. Social media experts have the necessary skills to convert followers into customers.  There is a convincing proof that social media helps as companies which promoted their product on social media reported an increase in sales in very short duration. Tracking & Measurement Before acquiring new customers you need to track them. A SMM expert helps you in setting up conversion tracking co
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